A business's standing plays a leading role in making consumer decisions, as per the recent studies of professionals. As of September 2023, 58% of grown-ups observed in the United States considered business standings a major factor when deciding to purchase a commodity. Meanwhile, 33% regarded it as a minor influence, and only nine percent dismissed it as irrelevant. These insights underscore the growing focus on credibility and brand image in a competitive market because it highlights the need for organizations to prioritize reputation management to attract and retain customers.
