Selling products in the marketplace requires online sellers to look for effective ways to reach their potential customers. Having fine products and services is one thing and availing them to your customers is another.

How you present your brand determines the success of your enterprise based on whether the customers are satisfied or not. After establishing a great business, take time to go to the marketplace with your best offering. Here are ten reasons why you should do so.

As a business owner, you need a long-term plan that guarantees the continuity of your brand. It should be a customized marketing strategy that aligns with the products you sell and your specific business model. And your goal should be to establish a sustainable approach to sell your products and services to qualified customers. This is the surefire way of running a successful business that grows exponentially and has a solid connection with its customers.

CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button upon split testing. That's how CRO works.

Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results.

Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If you have done the basics such as SEO and paid search, but are not getting the desired results, consider implementing the following tactics.

Facebook is one of the most popular social media platforms that business people use to reach more customers. About 48.5 percent of B2B decision makers leverage Facebook for their research. Moreover, if you target the business audience, using the Facebook platform can provide you with surprising outcomes.

Click frauds and invalid clicks have common characteristics in which clicks are categorized as unintentional, automated, and duplicate clicks that do not result in conversions. The invalid clicks are clicks that are determined to be fraud from Google's eye and are deducted from the advertiser's credit.

Doing business online doesn't necessarily mean selling products online, but also includes lead generation which leads to sales. Companies that sell mortgages, insurances, and other non-tangible products sell through offline funnels and those offline conversions must be tracked to improve marketing channels. Some offline conversions include tracking phone calls, leads that led to sales, and offline quotes generated from online leads.

Whether you're an advertiser or publisher, click fraud is a concern for everyone. From an advertiser's point of view, click fraud will cause them to pay for traffic that is not intended. For publishers, click fraud may seem to increase their earnings initially but it may hurt their SEO, may invalidate their earnings at a later time, and also may potentially lose their publisher account. Ad networks such as Google have created measures to fight against click frauds and implemented various ways to detect and filter fraudulent clicks from costing advertisers.

In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.

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