How to Use WhatsApp Business for Order Updates and Notifications

If you thought WhatsApp Business was only for sending messages, today we're here to tell you that's not the case. It's indeed an app that works to maintain fluid conversations with your customers, but in reality, it can do much more. Among its capabilities is sending notifications, which means maintaining a high open rate by maintaining interest while sending valuable information about your company in real time. So, it's a dynamic, globally used messaging platform that achieves great results in service.

Now, the main interest here is to evaluate how to improve customer satisfaction and trust, something you can achieve thanks to all the updates this tool offers. What you need is to be able to explore all its capabilities and thus achieve improved results.

So that you can have all the necessary information, we provide you with the necessary information about the notifications you can send through WhatsApp and the great advantage they bring to your service.

Let's get to it!

Types of Notifications You Can Send with WhatsApp Business

While the basics are sending messages and FAQs, there are other options you can use to connect with customers and generate dynamic conversations. Among those offered by WhatsApp are:

1. Order Confirmations

Once a purchase is processed, there's no greater peace of mind than receiving a confirmation order from the company. This is because, as it's an online process, there can often be mistrust and uncertainty if there's no response regarding the actions taken. Therefore, this simple notification offered by WhatsApp Business is a huge advantage.

2. Shipping and Delivery Updates

Now, along with the order confirmation, there should be another notification that delights customers: shipping and delivery updates. These provide peace of mind, as they show consumers that the company hasn't forgotten about them, which undoubtedly increases satisfaction and engagement.

3. Payment and Invoice Alerts

Payment alerts are a pleasant reminder to keep customers aware of their finances and pending actions. WhatsApp Business manages to create these types of notifications in a personalized and non-invasive way, thus preserving the excellent customer experience throughout all processes.

4. Out-of-Stock and Restock Alerts

Is a customer still hungry for something or a product? WhatsApp Business prevents this from happening, so it offers notifications to let customers know when there's a restock of the stock they're after, even though they were previously told the bad news was unavailable. This increases consumption, boosting the company's profits and production.

How to Set Up WhatsApp Business for Notifications

The best thing about this type of feature is that it's very easy to install and can be achieved in a few simple steps. To help you keep this in mind and implement it today, here's how to install it:

Choosing between WhatsApp Business App and API

You have two options for processing these notifications: either through WhatsApp Business or through its API. The former allows you to create classic yet fluid communications, while the latter allows you to work with advanced features, providing intelligent communication. Choosing one of the two will always depend on the type of service your business needs.

Getting verified and setting up your business profile

Account verification is a green check mark granted by Meta. While it's not mandatory to use notifications, it's an important step to ensure your communication is more valid and your company inspires greater trust. Therefore, it's important to consider it; to manage it, you must follow WhatsApp's parameters and policies.

Integrating your CRM or eCommerce platform

Integrating a CRM is essential because it allows you to create advanced operations by analyzing each customer process and optimizing its performance, making it the best ally for creating an efficient work routine. Alternatively, you can also opt for an eCommerce platform, which can improve the sales process.

Using WhatsApp Broadcasts for Mass Updates

One technique WhatsApp uses to reach the largest number of customers is through broadcasts, an interactive and dynamic way to generate ongoing interest in businesses. Let's learn more about these:

What is a WhatsApp broadcast?

Broadcasts are interactive messages that can be sent to multiple customers without having to enter each chat. They are a mass notification that allows you to grab the user's attention. Thanks to them, you can:

• Convey greater trust, since they won't even know it's a mass broadcast.
• Generate greater interest and satisfaction with the brand.
• Encourage consumption through compelling promotions.
• Create interactions with valuable information without losing personalization.

Therefore, it's an effective and dynamic way to encourage customer trust and consumption.

Best practices for effective broadcasting

To create effective broadcasts, the first thing you need to consider is a deep understanding of your audience. After that, it's important to create valuable content that recognizes your brand and can convey relevant information. Also, make sure you have the right technology and that there are no issues when generating any type of notification.

By keeping this in mind, you'll ensure you create quality interactions that reinforce your engagement with your customers.

The Ultimate Guide to Using WhatsApp Integration - YouTube

Tips to Maximize Engagement and Avoid Spam Flags

Finally, we'll share some tips you should keep in mind to increase customer engagement and avoid falling prey to spam. These include:

1. Timing and Frequency of Messages

The time it takes for you to receive notifications and messages is crucial. Taking too long can raise suspicion. Remember that digital customer service generates a lot of mistrust, so it's best to demonstrate a high level of commitment so that every consumer feels comfortable doing business with your company.

2. Clear Opt-In and Opt-Out Processes

Whenever you request information or need to register it, it's essential to do so clearly, that is, create clear opt-in and opt-out processes. Otherwise, you could encourage the customer to think it's all a scam, risking spam and losing your brand recognition.

3. Monitoring Analytics and Feedback

Finally, you can't forget the most important thing: monitoring every transaction you carry out and generating analysis and feedback on the operations you manage. This will help you confirm that the level of service you're providing is adequate, and, in addition, ensure that your customers feel satisfied and happy with your brand.

Featured Image by Bing.