If influencers want to keep their audience's attention and relevancy in the ever-changing social media landscape, they must be one step ahead of the curve. Among the many popular platforms where influencers may engage with their audience, work with companies, and distribute content, Instagram continues to rank high with over a billion active users every month. Nevertheless, influencers' content generation strategies are susceptible to Instagram's continual evolution, since the platform introduces upgrades and adjustments regularly. Here we'll take a look at how influencers are adjusting to the new Instagram features and how the recent modifications are impacting their content production.